Fake Facebook Accounts Under Pressure? Meta to Roll Out Free Verification Badge From Monday Srinagar, July 25: Meta has announced the phased rollout of a new free Facebook verification badge starting July 27 (Monday) to help identify real users and curb fake profiles, AI-generated accounts, deepfakes, and impersonation. Eligible users will be able to complete a simple selfie-based face verification, after which the badge will appear on their Profile, Marketplace, Facebook Dating, and Groups. Meta says the rollout will begin in select markets and expand gradually. The badge confirms a real person completed verification, but it does not guarantee trustworthiness or endorse the account.